Do you have a website, but have no idea how to use it? Have you been aware of SEO? If you've not, you should look into it! SEO (Search Engine Optimization) is the top factor businesses should focus on for their website.
What is SEO?
SEO refers to how your website is placed in Google or how easily your site is being discovered online. This is vital for anyone who has a website, whether you know it or not. Most people do not budget enough money in their marketing plan for their websites, and that hurts them! How you rank on Google is the method by which people discover your website. The investment you make in your business's site will benefit you over the long term.
How do I start?
If you have a WordPress website, SEO is super easy to set up on your site! There is a plugin that you can download called, Yoast SEO. Yoast is a super simple tool that can help businesses get their websites ranked for key words! After you have downloaded Yoast and open each page in the backend of you website and choose a keyword for that page.
Keywords
Keywords can either make or break your website. Using Google Analytics it is possible to discover the keywords that will aid your site's ranking on Google. Do some research on your keywords and choose wisely. If you use Google Analytics you will find a couple of different numbers. Don't stress! The primary thing to concentrate on is the level of competition for your chosen keyword. When you choose a search term, Google Analytics will tell you how high the competition for the keyword Crevand SEO is. Be careful. If you are not a large company and you choose an extremely competitive keyword, you most likely will not rank. Search for your keyword and then search for a search term that has a "low" competition.
Another tip, don't use your keywords on more than one page. If you select a keyword for a single page, make sure to look up a related keyword however not the exact. Choosing the same keyword for multiple pages can make your pages compete for the top position. Your pages will work against each other in order to rank which means they will likely not get any rankings at all.
If you need to make use of similar keywords, you can make one page as a "capstone" content page. This will separate the most important page to the one that uses the identical keyword. However, only do this when you really need to.
SEO Ranking and SEM Rush
Once you have your keywords, you need to track how they are doing. My preferred website for this is SEM Rush.
SEM Rush can help you monitor how your websites are getting ranked on Google. Do an analysis prior to searching for keywords, so that you can see how your site began to perform and how it's doing after all your hard work. The best thing to do is run a report once every week. This will allow you to monitor the performance of your keywords. SEM Rush will also run additional reports for you. It can tell you if you have any broken backlinks or you should create alt text for your images. All these factors can help with your SEO rankings.
Make sure you wrap it up
It is essential to run all the reports necessary and study SEO. SEO is a major element in marketing, and it can be a major boost to your website. By investing in SEO will help you drive a lot of new and returning visitors to your site! Read articles and study up because this will transform your business!